How to Guarantee Email Delivery

4 weeks ago
docsmaster
4 minutes

If you’ve ever missed a contact form message or a customer email from your WordPress site, you’re not alone. Many WordPress websites struggle with email delivery, especially on shared hosting plans where multiple users share the same server. If another site on the server sends spam, your emails can get caught in the crossfire—blocked or pushed straight into the spam folder.

With ChamaWP, it’s essential to make sure that your email notifications reliably reach your patrons’ inboxes. This brings up an important question: how can you ensure that every email you send is successfully delivered?

The best solution? Use an authenticated SMTP service like Brevo with the WP Mail SMTP plugin to send your emails the right way. This ensures your messages are properly verified and have a much better chance of landing in the inbox.

Why WP Mail SMTP with Brevo Works Better

  • WP Mail SMTP replaces WordPress’ unreliable built-in mail() function with SMTP, the standard for secure, authenticated email delivery.
  • Brevo is a trusted email platform with a free plan that lets you send up to 300 emails per day, which is plenty for most websites.
  • Together, they solve email delivery problems and prevent your messages from being flagged as spam.

How to Set It Up

Step 1: Sign Up for a Free Brevo Account

  • Visit Brevo’s website and create a free account.
  • Verify your email address to get started.

Step 2: Add and Verify Your Email Address

  • In Brevo’s dashboard, go to [Your Company Name] → Senders, Domains & Dedicated IPs.
  • Add your desired sender email (e.g., [email protected]) and verify it via the confirmation email.

Step 3: Improve Email Trust with DNS

  • Under [Your Company Name] → Senders, Domains & Dedicated IPs → Domains in Brevo, add your domain name.
  • Update your domain DNS with the DKIM, and DMARC records provided by Brevo to help email providers trust your messages.

Step 4: Install and Configure the WP Mail SMTP Plugin

  • From your WordPress dashboard, go to Plugins → Add New
  • Search for WP Mail SMTP, install, and activate it
  • WP Mail SMTP’s setup wizard should be launched after activating the plugin. This will allow you to configure your settings.
  • Choose Brevo as your Mailer.
  • In a different window, in your Brevo account, go to [Your Company Name] → SMTP & API → API Keys. Generate and copy a new API key. Save this in a secure location since Brevo will not allow you to see it again.
  • Paste this API key into the API Key field in the WP Mail SMTP settings page that you have open.
  • Make sure the sending domain is your domain name e.g. yourdomain.com
  • Set your From Email and From Name (make sure this matches your verified sender email).
  • Click the Save and Continue button
  • Uncheck the Smart Contact Form and Weekly Email Summary options and click the Save and Continue button
  • Skip all the subsequent steps until you get to the final step.
  • Click the Finish Setup button

Step 6: Test Your Setup

  • Go to WP Mail SMTP → Tools → Email Test.
  • Send a test email to make sure everything is working.

Tips to Keep Emails Out of Spam

  • Use an email address linked to your domain (e.g., [email protected]) rather than free email accounts.
  • Set up DKIM, and DMARC DNS records for your domain.
  • Avoid using spam-like words in your email content or subject lines.

Final Word

Reliable email delivery is critical for any WordPress website. Whether you’re running an online store or a simple blog, emails are how you connect with your users. By combining WP Mail SMTP with Brevo, you can bypass common hosting issues and ensure your emails are delivered every time.